The automotive shopping experience has evolved dramatically over the past two decades. As more of the process has moved online, customers have gained access to in-depth vehicle information and are more informed than ever before. As a result, transparency has become an important expectation by current and potential customers.
Rapid Recon partnered with Valiant Market Research to survey 1,000 potential car shoppers – those who will purchase a vehicle within the next three years from a franchised or independent automotive retailer.
Trust and transparency are imperative key factors when it comes to selling pre-owned cars. Used car dealerships can in turn gain their customers’ trust by offering resources such as a recon Seal of Approval, which provides a transparent analysis into the cars that are about to be purchased. Customers want information readily available to help them make purchasing decisions. Having this data available before the time of sale can be the fine line between closing another sale or creating a lifetime customer.
